303898 Perreault, W. D., & McCarthy, E. J. (1997). Applications in basic marketing: Clippings from the Popular Business Press. Chicago: Irwin.
Chicago Style (17th ed.) Citation303898 Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. Chicago: Irwin, 1997.
MLA (9th ed.) Citation303898 Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. Chicago: Irwin, 1997.
Warning: These citations may not always be 100% accurate.