APA (7th ed.) Citation

317510 Peter, J. P. (1998). Marketing management: Knowledge and skills. Boston, Mass. : Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

317510 Peter, J. Paul. Marketing Management: Knowledge and Skills. Boston, Mass. : Irwin/McGraw-Hill, 1998.

MLA (9th ed.) Citation

317510 Peter, J. Paul. Marketing Management: Knowledge and Skills. Boston, Mass. : Irwin/McGraw-Hill, 1998.