Global marketing and advertising : understanding cultural paradoxes /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Thousand Oaks, CA : SAGE Publications,
2005
|
| Subjects: |
| _version_ | 1796719216100900864 |
|---|---|
| author | Mooij, Marieke de, 1943- |
| author_facet | Mooij, Marieke de, 1943- |
| author_sort | Mooij, Marieke de, 1943- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T06:29:43Z |
| format | |
| id | KOHA-OAI-TEST:360059 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T06:29:43Z |
| publishDate | 2005 |
| publisher | Thousand Oaks, CA : SAGE Publications, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3600592020-12-19T17:12:30ZGlobal marketing and advertising : understanding cultural paradoxes / Mooij, Marieke de, 1943- Thousand Oaks, CA : SAGE Publications,2005eng36PSZJBLTarget marketingAdvertisingConsumer behaviorURN:ISBN:1412914760 (pbk.) |
| spellingShingle | Target marketing Advertising Consumer behavior Mooij, Marieke de, 1943- Global marketing and advertising : understanding cultural paradoxes / |
| title | Global marketing and advertising : understanding cultural paradoxes / |
| title_full | Global marketing and advertising : understanding cultural paradoxes / |
| title_fullStr | Global marketing and advertising : understanding cultural paradoxes / |
| title_full_unstemmed | Global marketing and advertising : understanding cultural paradoxes / |
| title_short | Global marketing and advertising : understanding cultural paradoxes / |
| title_sort | global marketing and advertising understanding cultural paradoxes |
| topic | Target marketing Advertising Consumer behavior |
| work_keys_str_mv | AT mooijmariekede1943 globalmarketingandadvertisingunderstandingculturalparadoxes |