Promotional strategy : managing the marketing communications process /
36
| Main Authors: | , , |
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| Format: | |
| Published: |
Chicago : Irwin,
1994
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| Subjects: |
| _version_ | 1826428865940029440 |
|---|---|
| author | 323875 Engel, James F. Warshaw, Martin R. Kinnear, Thomas C., 1943- |
| author_facet | 323875 Engel, James F. Warshaw, Martin R. Kinnear, Thomas C., 1943- |
| author_sort | 323875 Engel, James F. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T06:36:58Z |
| format | |
| id | KOHA-OAI-TEST:362467 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T06:36:58Z |
| publishDate | 1994 |
| publisher | Chicago : Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3624672020-12-19T17:12:35ZPromotional strategy : managing the marketing communications process / 323875 Engel, James F. Warshaw, Martin R. Kinnear, Thomas C., 1943- Chicago : Irwin,199436PSZJBLMarketingAdvertisingMarketingURN:ISBN:0256082049 |
| spellingShingle | Marketing Advertising Marketing 323875 Engel, James F. Warshaw, Martin R. Kinnear, Thomas C., 1943- Promotional strategy : managing the marketing communications process / |
| title | Promotional strategy : managing the marketing communications process / |
| title_full | Promotional strategy : managing the marketing communications process / |
| title_fullStr | Promotional strategy : managing the marketing communications process / |
| title_full_unstemmed | Promotional strategy : managing the marketing communications process / |
| title_short | Promotional strategy : managing the marketing communications process / |
| title_sort | promotional strategy managing the marketing communications process |
| topic | Marketing Advertising Marketing |
| work_keys_str_mv | AT 323875engeljamesf promotionalstrategymanagingthemarketingcommunicationsprocess AT warshawmartinr promotionalstrategymanagingthemarketingcommunicationsprocess AT kinnearthomasc1943 promotionalstrategymanagingthemarketingcommunicationsprocess |