Service management and marketing : managing the moments of truth in service competition /
36
| Main Author: | |
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| Format: | |
| Published: |
MASS : Lexington Books,
1990
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| Subjects: |
| _version_ | 1826430025770991616 |
|---|---|
| author | 348480 Gronroos, Christian |
| author_facet | 348480 Gronroos, Christian |
| author_sort | 348480 Gronroos, Christian |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T06:54:16Z |
| format | |
| id | KOHA-OAI-TEST:368239 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T06:54:16Z |
| publishDate | 1990 |
| publisher | MASS : Lexington Books, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3682392020-12-19T17:12:48ZService management and marketing : managing the moments of truth in service competition / 348480 Gronroos, Christian MASS : Lexington Books,199036PSZJBLService industriesCustomer servicesURN:ISBN:0669200352 |
| spellingShingle | Service industries Customer services 348480 Gronroos, Christian Service management and marketing : managing the moments of truth in service competition / |
| title | Service management and marketing : managing the moments of truth in service competition / |
| title_full | Service management and marketing : managing the moments of truth in service competition / |
| title_fullStr | Service management and marketing : managing the moments of truth in service competition / |
| title_full_unstemmed | Service management and marketing : managing the moments of truth in service competition / |
| title_short | Service management and marketing : managing the moments of truth in service competition / |
| title_sort | service management and marketing managing the moments of truth in service competition |
| topic | Service industries Customer services |
| work_keys_str_mv | AT 348480gronrooschristian servicemanagementandmarketingmanagingthemomentsoftruthinservicecompetition |