Business-to-business marketing management : a global perspective /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
London : Thomson Learning,
2005
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| Subjects: |
| _version_ | 1826430307145875456 |
|---|---|
| author | Blythe, Jim 292684 Zimmerman, Alan S., 1942- 443754 |
| author_facet | Blythe, Jim 292684 Zimmerman, Alan S., 1942- 443754 |
| author_sort | Blythe, Jim 292684 |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T06:58:30Z |
| format | |
| id | KOHA-OAI-TEST:369641 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T06:58:30Z |
| publishDate | 2005 |
| publisher | London : Thomson Learning, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3696412021-09-01T05:08:50ZBusiness-to-business marketing management : a global perspective / Blythe, Jim 292684 Zimmerman, Alan S., 1942- 443754 London : Thomson Learning,2005eng36PSZJBLMarketingURN:ISBN:1844800016 (pbk.)URN:ISBN:0324315449 (pbk.) |
| spellingShingle | Marketing Blythe, Jim 292684 Zimmerman, Alan S., 1942- 443754 Business-to-business marketing management : a global perspective / |
| title | Business-to-business marketing management : a global perspective / |
| title_full | Business-to-business marketing management : a global perspective / |
| title_fullStr | Business-to-business marketing management : a global perspective / |
| title_full_unstemmed | Business-to-business marketing management : a global perspective / |
| title_short | Business-to-business marketing management : a global perspective / |
| title_sort | business to business marketing management a global perspective |
| topic | Marketing |
| work_keys_str_mv | AT blythejim292684 businesstobusinessmarketingmanagementaglobalperspective AT zimmermanalans1942443754 businesstobusinessmarketingmanagementaglobalperspective |