Managing services marketing : text and readings /
36
| Main Author: | |
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| Format: | |
| Published: |
Fort Worth : Dryden Press,
1995
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| Subjects: |
| _version_ | 1796721251765452800 |
|---|---|
| author | 354465 Bateson, John E. G. |
| author_facet | 354465 Bateson, John E. G. |
| author_sort | 354465 Bateson, John E. G. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T06:58:58Z |
| format | |
| id | KOHA-OAI-TEST:369800 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T06:58:58Z |
| publishDate | 1995 |
| publisher | Fort Worth : Dryden Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3698002020-12-19T17:12:51ZManaging services marketing : text and readings / 354465 Bateson, John E. G. Fort Worth : Dryden Press,199536PSZKLLService industriesURN:ISBN:0030986664 |
| spellingShingle | Service industries 354465 Bateson, John E. G. Managing services marketing : text and readings / |
| title | Managing services marketing : text and readings / |
| title_full | Managing services marketing : text and readings / |
| title_fullStr | Managing services marketing : text and readings / |
| title_full_unstemmed | Managing services marketing : text and readings / |
| title_short | Managing services marketing : text and readings / |
| title_sort | managing services marketing text and readings |
| topic | Service industries |
| work_keys_str_mv | AT 354465batesonjohneg managingservicesmarketingtextandreadings |