Business marketing management : a strategic view of industrial and organizational markets /
36
| Main Authors: | , |
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| Format: | |
| Published: |
Fort Worth : The Dryden,
1995
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| Subjects: |
| _version_ | 1796721892143398912 |
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| author | 365688 Hutt, Michael D. Speh, Thomas W. |
| author_facet | 365688 Hutt, Michael D. Speh, Thomas W. |
| author_sort | 365688 Hutt, Michael D. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T07:08:12Z |
| format | |
| id | KOHA-OAI-TEST:372800 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T07:08:12Z |
| publishDate | 1995 |
| publisher | Fort Worth : The Dryden, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3728002020-12-19T17:12:58ZBusiness marketing management : a strategic view of industrial and organizational markets / 365688 Hutt, Michael D. Speh, Thomas W. Fort Worth : The Dryden,199536PSZJBLIndustrial marketingURN:ISBN:0030949181 |
| spellingShingle | Industrial marketing 365688 Hutt, Michael D. Speh, Thomas W. Business marketing management : a strategic view of industrial and organizational markets / |
| title | Business marketing management : a strategic view of industrial and organizational markets / |
| title_full | Business marketing management : a strategic view of industrial and organizational markets / |
| title_fullStr | Business marketing management : a strategic view of industrial and organizational markets / |
| title_full_unstemmed | Business marketing management : a strategic view of industrial and organizational markets / |
| title_short | Business marketing management : a strategic view of industrial and organizational markets / |
| title_sort | business marketing management a strategic view of industrial and organizational markets |
| topic | Industrial marketing |
| work_keys_str_mv | AT 365688huttmichaeld businessmarketingmanagementastrategicviewofindustrialandorganizationalmarkets AT spehthomasw businessmarketingmanagementastrategicviewofindustrialandorganizationalmarkets |