Why Johnny cant brand : rediscovering the lost art of the big idea /

Lignende værker

• The best of branding : best practices in corporate branding /
  af: 390289 Gregory, James R.
  Udgivet: (2004)
• Passion branding : harnessing the power of emotion to build strong brands /
  af: 262582 Duffy, Neill, et al.
  Udgivet: (2003)
• Asian brand strategy : how Asia builds strong brands /
  af: Roll, Martin, 1967-
  Udgivet: (2006)
• Primal branding : create zealots for your brand, your company, and your future /
  af: 268683 Hanlon, Patrick
  Udgivet: (2006)
• Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
  af: Taylor, David, 1964-
  Udgivet: (2004)