Why Johnny cant brand : rediscovering the lost art of the big idea /

समान संसाधन

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• Primal branding : create zealots for your brand, your company, and your future /
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• Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
  द्वारा: Taylor, David, 1964-
  प्रकाशित: (2004)