Cita APA (7th ed.)

464102 Loudon, D. L., & Bitta, A. J. D. (1984). Consumer behavior: Concepts and applications. New York : McGraw-Hill.

Cita Chicago (17th ed.)

464102 Loudon, David L., i Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. New York : McGraw-Hill, 1984.

Cita MLA (9th ed.)

464102 Loudon, David L., i Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. New York : McGraw-Hill, 1984.