APA (7th ed.) Citation

464102 Loudon, D. L., & Bitta, A. J. D. (1984). Consumer behavior: Concepts and applications. New York : McGraw-Hill.

Chicago Style (17th ed.) Citation

464102 Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. New York : McGraw-Hill, 1984.

MLA (9th ed.) Citation

464102 Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. New York : McGraw-Hill, 1984.