Essentials of services marketing /
36
| Main Authors: | , |
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| Format: | |
| Published: |
Fort Worth, TX : The Dryden Press,
1997
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| Subjects: |
| _version_ | 1796723669739765760 |
|---|---|
| author | 407104 Hoffman, K. Douglas Bateson, John E. G. |
| author_facet | 407104 Hoffman, K. Douglas Bateson, John E. G. |
| author_sort | 407104 Hoffman, K. Douglas |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T07:33:44Z |
| format | |
| id | KOHA-OAI-TEST:381319 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T07:33:44Z |
| publishDate | 1997 |
| publisher | Fort Worth, TX : The Dryden Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3813192020-12-19T17:13:18ZEssentials of services marketing / 407104 Hoffman, K. Douglas Bateson, John E. G. Fort Worth, TX : The Dryden Press,199736PSZJBLService industriesURN:ISBN:0030152178 |
| spellingShingle | Service industries 407104 Hoffman, K. Douglas Bateson, John E. G. Essentials of services marketing / |
| title | Essentials of services marketing / |
| title_full | Essentials of services marketing / |
| title_fullStr | Essentials of services marketing / |
| title_full_unstemmed | Essentials of services marketing / |
| title_short | Essentials of services marketing / |
| title_sort | essentials of services marketing |
| topic | Service industries |
| work_keys_str_mv | AT 407104hoffmankdouglas essentialsofservicesmarketing AT batesonjohneg essentialsofservicesmarketing |