Retail power plays : from trading to brand leadership : strategies for building retail brand value /
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Basingstoke, Hampshire : MacMillan,
1997
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_version_ | 1826432707596386304 |
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author | 408900 Wileman, Andrew Jary, Michael |
author_facet | 408900 Wileman, Andrew Jary, Michael |
author_sort | 408900 Wileman, Andrew |
collection | OCEAN |
description | 28 |
first_indexed | 2024-03-05T07:34:55Z |
format | |
id | KOHA-OAI-TEST:381714 |
institution | Universiti Teknologi Malaysia - OCEAN |
last_indexed | 2024-03-05T07:34:55Z |
publishDate | 1997 |
publisher | Basingstoke, Hampshire : MacMillan, |
record_format | dspace |
spelling | KOHA-OAI-TEST:3817142020-12-19T17:13:18ZRetail power plays : from trading to brand leadership : strategies for building retail brand value / 408900 Wileman, Andrew Jary, Michael Basingstoke, Hampshire : MacMillan,19972836PSZJBLBrand name productsRetail tradeURN:ISBN:033368527X |
spellingShingle | Brand name products Retail trade 408900 Wileman, Andrew Jary, Michael Retail power plays : from trading to brand leadership : strategies for building retail brand value / |
title | Retail power plays : from trading to brand leadership : strategies for building retail brand value / |
title_full | Retail power plays : from trading to brand leadership : strategies for building retail brand value / |
title_fullStr | Retail power plays : from trading to brand leadership : strategies for building retail brand value / |
title_full_unstemmed | Retail power plays : from trading to brand leadership : strategies for building retail brand value / |
title_short | Retail power plays : from trading to brand leadership : strategies for building retail brand value / |
title_sort | retail power plays from trading to brand leadership strategies for building retail brand value |
topic | Brand name products Retail trade |
work_keys_str_mv | AT 408900wilemanandrew retailpowerplaysfromtradingtobrandleadershipstrategiesforbuildingretailbrandvalue AT jarymichael retailpowerplaysfromtradingtobrandleadershipstrategiesforbuildingretailbrandvalue |