Retail power plays : from trading to brand leadership : strategies for building retail brand value /

28

Bibliographic Details
Main Authors: 408900 Wileman, Andrew, Jary, Michael
Format:
Published: Basingstoke, Hampshire : MacMillan, 1997
Subjects:
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author 408900 Wileman, Andrew
Jary, Michael
author_facet 408900 Wileman, Andrew
Jary, Michael
author_sort 408900 Wileman, Andrew
collection OCEAN
description 28
first_indexed 2024-03-05T07:34:55Z
format
id KOHA-OAI-TEST:381714
institution Universiti Teknologi Malaysia - OCEAN
last_indexed 2024-03-05T07:34:55Z
publishDate 1997
publisher Basingstoke, Hampshire : MacMillan,
record_format dspace
spelling KOHA-OAI-TEST:3817142020-12-19T17:13:18ZRetail power plays : from trading to brand leadership : strategies for building retail brand value / 408900 Wileman, Andrew Jary, Michael Basingstoke, Hampshire : MacMillan,19972836PSZJBLBrand name productsRetail tradeURN:ISBN:033368527X
spellingShingle Brand name products
Retail trade
408900 Wileman, Andrew
Jary, Michael
Retail power plays : from trading to brand leadership : strategies for building retail brand value /
title Retail power plays : from trading to brand leadership : strategies for building retail brand value /
title_full Retail power plays : from trading to brand leadership : strategies for building retail brand value /
title_fullStr Retail power plays : from trading to brand leadership : strategies for building retail brand value /
title_full_unstemmed Retail power plays : from trading to brand leadership : strategies for building retail brand value /
title_short Retail power plays : from trading to brand leadership : strategies for building retail brand value /
title_sort retail power plays from trading to brand leadership strategies for building retail brand value
topic Brand name products
Retail trade
work_keys_str_mv AT 408900wilemanandrew retailpowerplaysfromtradingtobrandleadershipstrategiesforbuildingretailbrandvalue
AT jarymichael retailpowerplaysfromtradingtobrandleadershipstrategiesforbuildingretailbrandvalue