Retail power plays : from trading to brand leadership : strategies for building retail brand value /
28
| Main Authors: | , |
|---|---|
| Format: | |
| Published: |
Basingstoke, Hampshire : MacMillan,
1997
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| Subjects: |
| _version_ | 1826432707596386304 |
|---|---|
| author | 408900 Wileman, Andrew Jary, Michael |
| author_facet | 408900 Wileman, Andrew Jary, Michael |
| author_sort | 408900 Wileman, Andrew |
| collection | OCEAN |
| description | 28 |
| first_indexed | 2024-03-05T07:34:55Z |
| format | |
| id | KOHA-OAI-TEST:381714 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T07:34:55Z |
| publishDate | 1997 |
| publisher | Basingstoke, Hampshire : MacMillan, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3817142020-12-19T17:13:18ZRetail power plays : from trading to brand leadership : strategies for building retail brand value / 408900 Wileman, Andrew Jary, Michael Basingstoke, Hampshire : MacMillan,19972836PSZJBLBrand name productsRetail tradeURN:ISBN:033368527X |
| spellingShingle | Brand name products Retail trade 408900 Wileman, Andrew Jary, Michael Retail power plays : from trading to brand leadership : strategies for building retail brand value / |
| title | Retail power plays : from trading to brand leadership : strategies for building retail brand value / |
| title_full | Retail power plays : from trading to brand leadership : strategies for building retail brand value / |
| title_fullStr | Retail power plays : from trading to brand leadership : strategies for building retail brand value / |
| title_full_unstemmed | Retail power plays : from trading to brand leadership : strategies for building retail brand value / |
| title_short | Retail power plays : from trading to brand leadership : strategies for building retail brand value / |
| title_sort | retail power plays from trading to brand leadership strategies for building retail brand value |
| topic | Brand name products Retail trade |
| work_keys_str_mv | AT 408900wilemanandrew retailpowerplaysfromtradingtobrandleadershipstrategiesforbuildingretailbrandvalue AT jarymichael retailpowerplaysfromtradingtobrandleadershipstrategiesforbuildingretailbrandvalue |