Market focus : achieving and sustaining marketing effectiveness /
36
| Autor principal: | |
|---|---|
| Format: | |
| Publicat: |
Oxford : Butterworth-Heinemann,
1993
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| Matèries: |
| _version_ | 1826433040338911232 |
|---|---|
| author | 415203 Brown, Rick |
| author_facet | 415203 Brown, Rick |
| author_sort | 415203 Brown, Rick |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T07:39:59Z |
| format | |
| id | KOHA-OAI-TEST:383379 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T07:39:59Z |
| publishDate | 1993 |
| publisher | Oxford : Butterworth-Heinemann, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3833792020-12-19T17:13:22ZMarket focus : achieving and sustaining marketing effectiveness / 415203 Brown, Rick Oxford : Butterworth-Heinemann, 199336PSZKLLMarketingStrategic planningBusiness planningURN:ISBN:0750608870 |
| spellingShingle | Marketing Strategic planning Business planning 415203 Brown, Rick Market focus : achieving and sustaining marketing effectiveness / |
| title | Market focus : achieving and sustaining marketing effectiveness / |
| title_full | Market focus : achieving and sustaining marketing effectiveness / |
| title_fullStr | Market focus : achieving and sustaining marketing effectiveness / |
| title_full_unstemmed | Market focus : achieving and sustaining marketing effectiveness / |
| title_short | Market focus : achieving and sustaining marketing effectiveness / |
| title_sort | market focus achieving and sustaining marketing effectiveness |
| topic | Marketing Strategic planning Business planning |
| work_keys_str_mv | AT 415203brownrick marketfocusachievingandsustainingmarketingeffectiveness |