Strategic marketing channel management /
36
| Main Authors: | , |
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| Format: | |
| Published: |
New York : McGraw-Hill,
1992
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| Subjects: |
| _version_ | 1796724599060168704 |
|---|---|
| author | 451285 Bowersox, Donald J. Cooper, M. Bixby |
| author_facet | 451285 Bowersox, Donald J. Cooper, M. Bixby |
| author_sort | 451285 Bowersox, Donald J. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T07:47:10Z |
| format | |
| id | KOHA-OAI-TEST:385768 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T07:47:10Z |
| publishDate | 1992 |
| publisher | New York : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3857682020-12-19T17:13:27ZStrategic marketing channel management / 451285 Bowersox, Donald J. Cooper, M. Bixby New York : McGraw-Hill,199236PSZJBLMarketing channelsBusiness logisticsPhysical distribution of goodsURN:ISBN:0071129162URN:ISBN:0070067570 [pbk.] |
| spellingShingle | Marketing channels Business logistics Physical distribution of goods 451285 Bowersox, Donald J. Cooper, M. Bixby Strategic marketing channel management / |
| title | Strategic marketing channel management / |
| title_full | Strategic marketing channel management / |
| title_fullStr | Strategic marketing channel management / |
| title_full_unstemmed | Strategic marketing channel management / |
| title_short | Strategic marketing channel management / |
| title_sort | strategic marketing channel management |
| topic | Marketing channels Business logistics Physical distribution of goods |
| work_keys_str_mv | AT 451285bowersoxdonaldj strategicmarketingchannelmanagement AT coopermbixby strategicmarketingchannelmanagement |