The Brand chartering handbook : how brand organizations learn 'living scripts' /
28
| Main Author: | |
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| Format: | |
| Published: |
Harlow, England : Addison-Wesley Pub,
1996
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| Subjects: |
| _version_ | 1796724667266891776 |
|---|---|
| author | 426793 Macrae, Chris |
| author_facet | 426793 Macrae, Chris |
| author_sort | 426793 Macrae, Chris |
| collection | OCEAN |
| description | 28 |
| first_indexed | 2024-03-05T07:48:07Z |
| format | |
| id | KOHA-OAI-TEST:386090 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T07:48:07Z |
| publishDate | 1996 |
| publisher | Harlow, England : Addison-Wesley Pub, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3860902020-12-19T17:13:28ZThe Brand chartering handbook : how brand organizations learn 'living scripts' / 426793 Macrae, Chris Harlow, England : Addison-Wesley Pub,19962836PSZJBLBrand name productsNew productsOrganizational effectivenessProduct managementURN:ISBN:0201877430 |
| spellingShingle | Brand name products New products Organizational effectiveness Product management 426793 Macrae, Chris The Brand chartering handbook : how brand organizations learn 'living scripts' / |
| title | The Brand chartering handbook : how brand organizations learn 'living scripts' / |
| title_full | The Brand chartering handbook : how brand organizations learn 'living scripts' / |
| title_fullStr | The Brand chartering handbook : how brand organizations learn 'living scripts' / |
| title_full_unstemmed | The Brand chartering handbook : how brand organizations learn 'living scripts' / |
| title_short | The Brand chartering handbook : how brand organizations learn 'living scripts' / |
| title_sort | brand chartering handbook how brand organizations learn living scripts |
| topic | Brand name products New products Organizational effectiveness Product management |
| work_keys_str_mv | AT 426793macraechris thebrandcharteringhandbookhowbrandorganizationslearnlivingscripts AT 426793macraechris brandcharteringhandbookhowbrandorganizationslearnlivingscripts |