Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement /
36
| Main Author: | |
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| Format: | |
| Published: |
London : Kogan Page Ltd,
1997
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| Subjects: |
| _version_ | 1826433598182391808 |
|---|---|
| author | 173827 Frazer-Robinson, John |
| author_facet | 173827 Frazer-Robinson, John |
| author_sort | 173827 Frazer-Robinson, John |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T07:48:15Z |
| format | |
| id | KOHA-OAI-TEST:386132 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T07:48:15Z |
| publishDate | 1997 |
| publisher | London : Kogan Page Ltd, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3861322020-12-19T17:13:28ZCustomer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement / 173827 Frazer-Robinson, John London : Kogan Page Ltd,199736PSZJBLProject managementMarketingIndustrial procurementURN:ISBN:0749424184 |
| spellingShingle | Project management Marketing Industrial procurement 173827 Frazer-Robinson, John Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement / |
| title | Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement / |
| title_full | Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement / |
| title_fullStr | Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement / |
| title_full_unstemmed | Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement / |
| title_short | Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement / |
| title_sort | customer driven marketing the ideal way to increased profits through marketing sales and service improvement |
| topic | Project management Marketing Industrial procurement |
| work_keys_str_mv | AT 173827frazerrobinsonjohn customerdrivenmarketingtheidealwaytoincreasedprofitsthroughmarketingsalesandserviceimprovement |