International Direct Marketing [electronic resource]: Principles, Best Practices, Marketing Facts/

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Bibliographic Details
Main Authors: Krafft, Manfred, SpringerLink (Online service)
Format:
Language:eng
Published: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2007
Subjects:
Online Access:http://dx.doi.org/10.1007/978-3-540-39632-1