Survive, exploit, disrupt : action guidelines for marketing in a recession /
Includes bibliographical references and index
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Milton, Qld. : John Wiley and Sons,
c200
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| Subjects: |
| _version_ | 1796726501097340928 |
|---|---|
| author | 313024 Steidl, Peter |
| author_facet | 313024 Steidl, Peter |
| author_sort | 313024 Steidl, Peter |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T08:14:35Z |
| format | |
| id | KOHA-OAI-TEST:394882 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T08:14:35Z |
| publishDate | c200 |
| publisher | Milton, Qld. : John Wiley and Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3948822020-12-19T17:13:48ZSurvive, exploit, disrupt : action guidelines for marketing in a recession / 313024 Steidl, Peter Milton, Qld. : John Wiley and Sons,c2009engIncludes bibliographical references and indexPSZJBLMarketingRecessionsSuccess in businessURN:ISBN:9781742169378 (pbk.)URN:ISBN:1742169376 (pbk) |
| spellingShingle | Marketing Recessions Success in business 313024 Steidl, Peter Survive, exploit, disrupt : action guidelines for marketing in a recession / |
| title | Survive, exploit, disrupt : action guidelines for marketing in a recession / |
| title_full | Survive, exploit, disrupt : action guidelines for marketing in a recession / |
| title_fullStr | Survive, exploit, disrupt : action guidelines for marketing in a recession / |
| title_full_unstemmed | Survive, exploit, disrupt : action guidelines for marketing in a recession / |
| title_short | Survive, exploit, disrupt : action guidelines for marketing in a recession / |
| title_sort | survive exploit disrupt action guidelines for marketing in a recession |
| topic | Marketing Recessions Success in business |
| work_keys_str_mv | AT 313024steidlpeter surviveexploitdisruptactionguidelinesformarketinginarecession |