Marketing in the groundswell /
Includes bibliographical references (p. 121-122) and index
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Boston, Mass. : Harvard Business Press,
c200
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| Subjects: |
| _version_ | 1796726501511528448 |
|---|---|
| author | 345242 Li, Charlene Bernoff, Josh |
| author_facet | 345242 Li, Charlene Bernoff, Josh |
| author_sort | 345242 Li, Charlene |
| collection | OCEAN |
| description | Includes bibliographical references (p. 121-122) and index |
| first_indexed | 2024-03-05T08:14:35Z |
| format | |
| id | KOHA-OAI-TEST:394884 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T08:14:35Z |
| publishDate | c200 |
| publisher | Boston, Mass. : Harvard Business Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3948842020-12-19T17:13:48ZMarketing in the groundswell / 345242 Li, Charlene Bernoff, Josh Boston, Mass. : Harvard Business Press,c2009engIncludes bibliographical references (p. 121-122) and indexPSZJBLOnline social networksInformation societyURN:ISBN:9781422129807 (hbk.)URN:ISBN:1422129802 (alk. paper) |
| spellingShingle | Online social networks Information society 345242 Li, Charlene Bernoff, Josh Marketing in the groundswell / |
| title | Marketing in the groundswell / |
| title_full | Marketing in the groundswell / |
| title_fullStr | Marketing in the groundswell / |
| title_full_unstemmed | Marketing in the groundswell / |
| title_short | Marketing in the groundswell / |
| title_sort | marketing in the groundswell |
| topic | Online social networks Information society |
| work_keys_str_mv | AT 345242licharlene marketinginthegroundswell AT bernoffjosh marketinginthegroundswell |