Social marketing : improving the quality of life /
PSZJBL
Main Authors: | , , |
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Format: | |
Language: | eng |
Published: |
Thousand Oaks, CA : Sage Publications,
2002
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Subjects: |
_version_ | 1826363034109476864 |
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author | 301835 Kotler, Philip Roberto, Ned Lee, Nancy, 1932- |
author_facet | 301835 Kotler, Philip Roberto, Ned Lee, Nancy, 1932- |
author_sort | 301835 Kotler, Philip |
collection | OCEAN |
description | PSZJBL |
first_indexed | 2024-03-04T14:28:48Z |
format | |
id | KOHA-OAI-TEST:40148 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-04T14:28:48Z |
publishDate | 2002 |
publisher | Thousand Oaks, CA : Sage Publications, |
record_format | dspace |
spelling | KOHA-OAI-TEST:401482020-12-19T16:57:32ZSocial marketing : improving the quality of life / 301835 Kotler, Philip Roberto, Ned Lee, Nancy, 1932- Thousand Oaks, CA : Sage Publications,2002engPSZJBLSocial marketingBehavior modificationURN:ISBN:0761924345 (pbk.) |
spellingShingle | Social marketing Behavior modification 301835 Kotler, Philip Roberto, Ned Lee, Nancy, 1932- Social marketing : improving the quality of life / |
title | Social marketing : improving the quality of life / |
title_full | Social marketing : improving the quality of life / |
title_fullStr | Social marketing : improving the quality of life / |
title_full_unstemmed | Social marketing : improving the quality of life / |
title_short | Social marketing : improving the quality of life / |
title_sort | social marketing improving the quality of life |
topic | Social marketing Behavior modification |
work_keys_str_mv | AT 301835kotlerphilip socialmarketingimprovingthequalityoflife AT robertoned socialmarketingimprovingthequalityoflife AT leenancy1932 socialmarketingimprovingthequalityoflife |