Key marketing skills : strategies, tools, and techniques for marketing success [compact disc] /
36
Main Authors: | , |
---|---|
Format: | |
Language: | eng |
Published: |
London : Kogan Page,
2004
|
Subjects: |
_version_ | 1826440743725563904 |
---|---|
author | 269148 Cheverton, Peter McDonald, Malcolm |
author_facet | 269148 Cheverton, Peter McDonald, Malcolm |
author_sort | 269148 Cheverton, Peter |
collection | OCEAN |
description | 36 |
first_indexed | 2024-03-05T09:34:15Z |
format | |
id | KOHA-OAI-TEST:421507 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T09:34:15Z |
publishDate | 2004 |
publisher | London : Kogan Page, |
record_format | dspace |
spelling | KOHA-OAI-TEST:4215072020-12-19T17:14:48ZKey marketing skills : strategies, tools, and techniques for marketing success [compact disc] / 269148 Cheverton, Peter McDonald, Malcolm London : Kogan Page,2004eng36PSZKLLMarket surveysStrategic planningURN:ISBN:0749442980 |
spellingShingle | Market surveys Strategic planning 269148 Cheverton, Peter McDonald, Malcolm Key marketing skills : strategies, tools, and techniques for marketing success [compact disc] / |
title | Key marketing skills : strategies, tools, and techniques for marketing success [compact disc] / |
title_full | Key marketing skills : strategies, tools, and techniques for marketing success [compact disc] / |
title_fullStr | Key marketing skills : strategies, tools, and techniques for marketing success [compact disc] / |
title_full_unstemmed | Key marketing skills : strategies, tools, and techniques for marketing success [compact disc] / |
title_short | Key marketing skills : strategies, tools, and techniques for marketing success [compact disc] / |
title_sort | key marketing skills strategies tools and techniques for marketing success compact disc |
topic | Market surveys Strategic planning |
work_keys_str_mv | AT 269148chevertonpeter keymarketingskillsstrategiestoolsandtechniquesformarketingsuccesscompactdisc AT mcdonaldmalcolm keymarketingskillsstrategiestoolsandtechniquesformarketingsuccesscompactdisc |