Marketing management : strategies and programs /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Published: |
New York : McGraw-Hill,
1991
|
| Subjects: |
| _version_ | 1796653427351093248 |
|---|---|
| author | 198762 Guiltinan, Joseph P. Paul, Gordon W. |
| author_facet | 198762 Guiltinan, Joseph P. Paul, Gordon W. |
| author_sort | 198762 Guiltinan, Joseph P. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T14:35:12Z |
| format | |
| id | KOHA-OAI-TEST:42277 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T14:35:12Z |
| publishDate | 1991 |
| publisher | New York : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:422772020-12-19T16:57:40ZMarketing management : strategies and programs / 198762 Guiltinan, Joseph P. Paul, Gordon W. New York : McGraw-Hill,199136PSZJBLMarketingURN:ISBN:0070489424 |
| spellingShingle | Marketing 198762 Guiltinan, Joseph P. Paul, Gordon W. Marketing management : strategies and programs / |
| title | Marketing management : strategies and programs / |
| title_full | Marketing management : strategies and programs / |
| title_fullStr | Marketing management : strategies and programs / |
| title_full_unstemmed | Marketing management : strategies and programs / |
| title_short | Marketing management : strategies and programs / |
| title_sort | marketing management strategies and programs |
| topic | Marketing |
| work_keys_str_mv | AT 198762guiltinanjosephp marketingmanagementstrategiesandprograms AT paulgordonw marketingmanagementstrategiesandprograms |