Managing marketing linkages : text, cases and readings /
36
| Main Author: | |
|---|---|
| Format: | |
| Published: |
New Jersey : Prentice Hall,
1996
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| Subjects: |
| _version_ | 1796653458150916096 |
|---|---|
| author | Cespedes, Frank V., 1950- |
| author_facet | Cespedes, Frank V., 1950- |
| author_sort | Cespedes, Frank V., 1950- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T14:35:40Z |
| format | |
| id | KOHA-OAI-TEST:42431 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T14:35:40Z |
| publishDate | 1996 |
| publisher | New Jersey : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:424312020-12-19T16:57:41ZManaging marketing linkages : text, cases and readings / Cespedes, Frank V., 1950- New Jersey : Prentice Hall,199636PSZKLLMarketingMarketingBusiness planningURN:ISBN:013234923x |
| spellingShingle | Marketing Marketing Business planning Cespedes, Frank V., 1950- Managing marketing linkages : text, cases and readings / |
| title | Managing marketing linkages : text, cases and readings / |
| title_full | Managing marketing linkages : text, cases and readings / |
| title_fullStr | Managing marketing linkages : text, cases and readings / |
| title_full_unstemmed | Managing marketing linkages : text, cases and readings / |
| title_short | Managing marketing linkages : text, cases and readings / |
| title_sort | managing marketing linkages text cases and readings |
| topic | Marketing Marketing Business planning |
| work_keys_str_mv | AT cespedesfrankv1950 managingmarketinglinkagestextcasesandreadings |