Marketing for entrepreneurs : concepts and applications for new ventures /
Includes bibliographical references and index.
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Thousand Oaks, Calif. : Sage Publications,
c201
|
| Subjects: |
| _version_ | 1796733650690113536 |
|---|---|
| author | 496669 Crane, Frederick G. |
| author_facet | 496669 Crane, Frederick G. |
| author_sort | 496669 Crane, Frederick G. |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2024-03-05T09:55:30Z |
| format | |
| id | KOHA-OAI-TEST:428627 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T09:55:30Z |
| publishDate | c201 |
| publisher | Thousand Oaks, Calif. : Sage Publications, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4286272020-12-19T17:15:17ZMarketing for entrepreneurs : concepts and applications for new ventures / 496669 Crane, Frederick G. Thousand Oaks, Calif. : Sage Publications,c2010engIncludes bibliographical references and index.Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.PSZJBLMarketingSmall business marketingURN:ISBN:9781412953474 (pbk.)URN:ISBN:1412953464 (cloth)URN:ISBN:1412953472 (pbk.)URN:ISBN:9781412953467 (cloth) |
| spellingShingle | Marketing Small business marketing 496669 Crane, Frederick G. Marketing for entrepreneurs : concepts and applications for new ventures / |
| title | Marketing for entrepreneurs : concepts and applications for new ventures / |
| title_full | Marketing for entrepreneurs : concepts and applications for new ventures / |
| title_fullStr | Marketing for entrepreneurs : concepts and applications for new ventures / |
| title_full_unstemmed | Marketing for entrepreneurs : concepts and applications for new ventures / |
| title_short | Marketing for entrepreneurs : concepts and applications for new ventures / |
| title_sort | marketing for entrepreneurs concepts and applications for new ventures |
| topic | Marketing Small business marketing |
| work_keys_str_mv | AT 496669cranefrederickg marketingforentrepreneursconceptsandapplicationsfornewventures |