Essentials of marketing research /
Includes bibliographical references (p. 424-430) and index.
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Mason, Ohio : South-Western Cengage Learning,,
2010
|
| Subjects: |
| _version_ | 1796733937886691328 |
|---|---|
| author | 391500 Zikmund, William G. Babin, Barry J. |
| author_facet | 391500 Zikmund, William G. Babin, Barry J. |
| author_sort | 391500 Zikmund, William G. |
| collection | OCEAN |
| description | Includes bibliographical references (p. 424-430) and index. |
| first_indexed | 2024-03-05T09:59:45Z |
| format | |
| id | KOHA-OAI-TEST:430045 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T09:59:45Z |
| publishDate | 2010 |
| publisher | Mason, Ohio : South-Western Cengage Learning,, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4300452020-12-19T17:15:22ZEssentials of marketing research / 391500 Zikmund, William G. Babin, Barry J. Mason, Ohio : South-Western Cengage Learning,,2010engIncludes bibliographical references (p. 424-430) and index.PSZKLLMarketing researchURN:ISBN:9781439047545URN:ISBN:1439047545 |
| spellingShingle | Marketing research 391500 Zikmund, William G. Babin, Barry J. Essentials of marketing research / |
| title | Essentials of marketing research / |
| title_full | Essentials of marketing research / |
| title_fullStr | Essentials of marketing research / |
| title_full_unstemmed | Essentials of marketing research / |
| title_short | Essentials of marketing research / |
| title_sort | essentials of marketing research |
| topic | Marketing research |
| work_keys_str_mv | AT 391500zikmundwilliamg essentialsofmarketingresearch AT babinbarryj essentialsofmarketingresearch |