Essentials of marketing research /

Includes bibliographical references (p. 424-430) and index.

Bibliographic Details
Main Authors:	391500 Zikmund, William G., Babin, Barry J.
Format:
Language:	eng
Published:	Mason, Ohio : South-Western Cengage Learning,, 2010
Subjects:	Marketing research

Essentials of marketing research / by 391500 Zikmund, William G., Babin, Barry J.

Published 2007