The branding realization of entrepreneurs in small and medium sized enterprises /
Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2010
Main Authors: | Fauziah Sh. Ahmad, 1967-, Rohaizat Baharun, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia |
---|---|
Format: | |
Language: | eng |
Published: |
2010
|
Subjects: |
Similar Items
-
The branding realization of entrepreneurs in small and medium sized enterprises [electronic resource] /
by: Fauziah Sh. Ahmad, 1967-
Published: (2010) -
The brand equity assessment towards Malaysian owned brand : a case study of Maxis /
by: 303604 Tee, Chee Boon, et al.
Published: (2007) -
Corporate store brand versus famous product brand : a decision making from customers /
by: Tock Jing Mi, author, et al.
Published: (2011) -
The brand personality of a luxurious fashion brand that influences the brand preference of the metrosexuals : case study of Guess Brand /
by: 316432 Yee, Chiun Hsiang, Jovean, et al.
Published: (2008) -
The perception of brand image towards consumers' decision making : a study case of Malaysia Airlines (MAS) /
by: 316121 Phang, Chyuan Shei, et al.
Published: (2008)