Handbook of research on mobile marketing management /

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher

Bibliographic Details
Main Authors: Pousttchi, Key, 1970-, Wiedemann, Dietmar G., 1977-
Format:
Language:eng
Published: Hershey, PA : Business Science Reference, c201
Subjects:
Description
Summary:"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher