ESPN : the company : the story and lessons behind the most fanatical brand in sports /

Includes bibliographical references and index.

Bibliographic Details
Main Authors: 485355 Smith, Anthony F., Hollihan, Keith.
Format:
Language:eng
Published: Hoboken, NJ. : John Wiley & Sons, 2009
Subjects:
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author 485355 Smith, Anthony F.
Hollihan, Keith.
author_facet 485355 Smith, Anthony F.
Hollihan, Keith.
author_sort 485355 Smith, Anthony F.
collection OCEAN
description Includes bibliographical references and index.
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institution Universiti Teknologi Malaysia - OCEAN
language eng
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publishDate 2009
publisher Hoboken, NJ. : John Wiley & Sons,
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spelling KOHA-OAI-TEST:4320522020-12-19T17:15:27ZESPN : the company : the story and lessons behind the most fanatical brand in sports / 485355 Smith, Anthony F. Hollihan, Keith. Hoboken, NJ. : John Wiley & Sons,2009.engIncludes bibliographical references and index.PSZJBLESPN (Television network)Television broadcasting of sportsURN:ISBN:9780470542118
spellingShingle ESPN (Television network)
Television broadcasting of sports
485355 Smith, Anthony F.
Hollihan, Keith.
ESPN : the company : the story and lessons behind the most fanatical brand in sports /
title ESPN : the company : the story and lessons behind the most fanatical brand in sports /
title_full ESPN : the company : the story and lessons behind the most fanatical brand in sports /
title_fullStr ESPN : the company : the story and lessons behind the most fanatical brand in sports /
title_full_unstemmed ESPN : the company : the story and lessons behind the most fanatical brand in sports /
title_short ESPN : the company : the story and lessons behind the most fanatical brand in sports /
title_sort espn the company the story and lessons behind the most fanatical brand in sports
topic ESPN (Television network)
Television broadcasting of sports
work_keys_str_mv AT 485355smithanthonyf espnthecompanythestoryandlessonsbehindthemostfanaticalbrandinsports
AT hollihankeith espnthecompanythestoryandlessonsbehindthemostfanaticalbrandinsports