The development of marketing management : the case of the USA, c. 1910-1940 /
Includes bibliographical references (p. [131]-162) and index.
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Aldershot, England ; Burlington, VT : Ashgate,
c200
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| Subjects: |
| _version_ | 1796734492660989952 |
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| author | Usui, Kazuo, 1953- |
| author_facet | Usui, Kazuo, 1953- |
| author_sort | Usui, Kazuo, 1953- |
| collection | OCEAN |
| description | Includes bibliographical references (p. [131]-162) and index. |
| first_indexed | 2024-03-05T10:07:41Z |
| format | |
| id | KOHA-OAI-TEST:432650 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:07:41Z |
| publishDate | c200 |
| publisher | Aldershot, England ; Burlington, VT : Ashgate, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4326502020-12-19T17:15:30ZThe development of marketing management : the case of the USA, c. 1910-1940 / Usui, Kazuo, 1953- Aldershot, England ; Burlington, VT : Ashgate,c2008engIncludes bibliographical references (p. [131]-162) and index.An archetype of marketing management : Butler's ideas and their background -- Scientific management and sales management : the McDonaldization of sales activities -- Scientific management and marketing management : 'science in business' for marketing -- 'Merchandising' as a missing concept in the history of marketing management thought -- The redesign movement and development of product policy : a meeting of marketers and industrial designers -- Development of the idea of channel selection and distribution structure between the two World Wars -- Concluding remarks.PSZJBLMarketingMarketingMarketingURN:ISBN:9780754606062 (alk. paper)URN:ISBN:0754606066 (alk. paper) |
| spellingShingle | Marketing Marketing Marketing Usui, Kazuo, 1953- The development of marketing management : the case of the USA, c. 1910-1940 / |
| title | The development of marketing management : the case of the USA, c. 1910-1940 / |
| title_full | The development of marketing management : the case of the USA, c. 1910-1940 / |
| title_fullStr | The development of marketing management : the case of the USA, c. 1910-1940 / |
| title_full_unstemmed | The development of marketing management : the case of the USA, c. 1910-1940 / |
| title_short | The development of marketing management : the case of the USA, c. 1910-1940 / |
| title_sort | development of marketing management the case of the usa c 1910 1940 |
| topic | Marketing Marketing Marketing |
| work_keys_str_mv | AT usuikazuo1953 thedevelopmentofmarketingmanagementthecaseoftheusac19101940 AT usuikazuo1953 developmentofmarketingmanagementthecaseoftheusac19101940 |