The development of marketing management : the case of the USA, c. 1910-1940 /

The development of marketing management : the case of the USA, c. 1910-1940 /

Includes bibliographical references (p. [131]-162) and index.

Bibliographic Details
Main Author: Usui, Kazuo, 1953-
Format:
Language:eng
Published: Aldershot, England ; Burlington, VT : Ashgate, c200
Subjects:
Marketing

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