Branding a store : how to build successful retail brands in a changing marketplace /

Branding a store : how to build successful retail brands in a changing marketplace /

PSZJBL

Bibliographic Details
Main Author:	487284 Floor, Ko
Format:
Language:	eng
Published:	Amsterdam, The Netherlands : BIS Publishers, 2009
Subjects:	House brands Branding (Marketing) Retail trade

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