Services marketing : managing the service value chain /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Harlow, England : Financial Times/Prentice Hall,
2006
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| Subjects: |
| _version_ | 1796653644030935040 |
|---|---|
| author | 242907 Bruhn, Manfred Georgi, Dominck |
| author_facet | 242907 Bruhn, Manfred Georgi, Dominck |
| author_sort | 242907 Bruhn, Manfred |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T14:38:29Z |
| format | |
| id | KOHA-OAI-TEST:43374 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T14:38:29Z |
| publishDate | 2006 |
| publisher | Harlow, England : Financial Times/Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:433742020-12-19T16:57:59ZServices marketing : managing the service value chain / 242907 Bruhn, Manfred Georgi, Dominck Harlow, England : Financial Times/Prentice Hall,2006eng36PSZJBLService industriesCustomer servicesBusiness logisticsURN:ISBN:0273681575 (pbk.) |
| spellingShingle | Service industries Customer services Business logistics 242907 Bruhn, Manfred Georgi, Dominck Services marketing : managing the service value chain / |
| title | Services marketing : managing the service value chain / |
| title_full | Services marketing : managing the service value chain / |
| title_fullStr | Services marketing : managing the service value chain / |
| title_full_unstemmed | Services marketing : managing the service value chain / |
| title_short | Services marketing : managing the service value chain / |
| title_sort | services marketing managing the service value chain |
| topic | Service industries Customer services Business logistics |
| work_keys_str_mv | AT 242907bruhnmanfred servicesmarketingmanagingtheservicevaluechain AT georgidominck servicesmarketingmanagingtheservicevaluechain |