Brand leadership /
Includes bibliographical references (p. 331-335) and index
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York, NY : Free Press,
2000
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| Subjects: |
| _version_ | 1796735130260209664 |
|---|---|
| author | 368389 Aaker, David A. Joachimsthaler, Erich, 1956- |
| author_facet | 368389 Aaker, David A. Joachimsthaler, Erich, 1956- |
| author_sort | 368389 Aaker, David A. |
| collection | OCEAN |
| description | Includes bibliographical references (p. 331-335) and index |
| first_indexed | 2024-03-05T10:15:24Z |
| format | |
| id | KOHA-OAI-TEST:435230 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:15:24Z |
| publishDate | 2000 |
| publisher | New York, NY : Free Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4352302020-12-19T17:15:38ZBrand leadership / 368389 Aaker, David A. Joachimsthaler, Erich, 1956- New York, NY : Free Press,2000engIncludes bibliographical references (p. 331-335) and indexPSZJBLBrand name productsURN:ISBN:9781439172919 (pbk.) |
| spellingShingle | Brand name products 368389 Aaker, David A. Joachimsthaler, Erich, 1956- Brand leadership / |
| title | Brand leadership / |
| title_full | Brand leadership / |
| title_fullStr | Brand leadership / |
| title_full_unstemmed | Brand leadership / |
| title_short | Brand leadership / |
| title_sort | brand leadership |
| topic | Brand name products |
| work_keys_str_mv | AT 368389aakerdavida brandleadership AT joachimsthalererich1956 brandleadership |