Wiley international encyclopedia of marketing /
v. 1. Marketing Strategy -- v. 2. Marketing Research -- v. 3. Consumer Behavior -- v. 4. Advertising and Integrated Communication -- v. 5. Product Innovation and management -- v. 6. International Marketing -- v. 7. Cumulative Index.
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Chichester, West Sussex, UK : Wiley,
2011
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| Subjects: |
| _version_ | 1796735149080051712 |
|---|---|
| author | Sheth, Jagdish N. Malhotra, Naresh K. |
| author_facet | Sheth, Jagdish N. Malhotra, Naresh K. |
| author_sort | Sheth, Jagdish N. |
| collection | OCEAN |
| description | v. 1. Marketing Strategy -- v. 2. Marketing Research -- v. 3. Consumer Behavior -- v. 4. Advertising and Integrated Communication -- v. 5. Product Innovation and management -- v. 6. International Marketing -- v. 7. Cumulative Index. |
| first_indexed | 2024-03-05T10:15:38Z |
| format | |
| id | KOHA-OAI-TEST:435308 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:15:38Z |
| publishDate | 2011 |
| publisher | Chichester, West Sussex, UK : Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4353082020-12-19T17:15:38ZWiley international encyclopedia of marketing / Sheth, Jagdish N. Malhotra, Naresh K. Chichester, West Sussex, UK : Wiley,2011engv. 1. Marketing Strategy -- v. 2. Marketing Research -- v. 3. Consumer Behavior -- v. 4. Advertising and Integrated Communication -- v. 5. Product Innovation and management -- v. 6. International Marketing -- v. 7. Cumulative Index.PSZJBLAdvertisingConsumption (Economics)MarketingURN:ISBN:9781405161787 (hbk. : set)URN:ISBN:1405161787 (hbk. : set) |
| spellingShingle | Advertising Consumption (Economics) Marketing Sheth, Jagdish N. Malhotra, Naresh K. Wiley international encyclopedia of marketing / |
| title | Wiley international encyclopedia of marketing / |
| title_full | Wiley international encyclopedia of marketing / |
| title_fullStr | Wiley international encyclopedia of marketing / |
| title_full_unstemmed | Wiley international encyclopedia of marketing / |
| title_short | Wiley international encyclopedia of marketing / |
| title_sort | wiley international encyclopedia of marketing |
| topic | Advertising Consumption (Economics) Marketing |
| work_keys_str_mv | AT shethjagdishn wileyinternationalencyclopediaofmarketing AT malhotranareshk wileyinternationalencyclopediaofmarketing |