Wiley international encyclopedia of marketing /
v. 1. Marketing Strategy -- v. 2. Marketing Research -- v. 3. Consumer Behavior -- v. 4. Advertising and Integrated Communication -- v. 5. Product Innovation and management -- v. 6. International Marketing -- v. 7. Cumulative Index.
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
Chichester, West Sussex, UK : Wiley,
2011
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| Subjects: |