The brutal truth about Asian branding : and how to break the vicious cycle /
Includes bibliographical references and index
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Singapore : Wiley,
2011
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| Subjects: |
| _version_ | 1796735151878701056 |
|---|---|
| author | 500513 Baladi, Joseph |
| author_facet | 500513 Baladi, Joseph |
| author_sort | 500513 Baladi, Joseph |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T10:15:41Z |
| format | |
| id | KOHA-OAI-TEST:435322 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:15:41Z |
| publishDate | 2011 |
| publisher | Singapore : Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4353222020-12-19T17:15:38ZThe brutal truth about Asian branding : and how to break the vicious cycle / 500513 Baladi, Joseph Singapore : Wiley,2011engIncludes bibliographical references and indexPSZJBLBranding (Marketing)Brand name productsURN:ISBN:9780470826478 (hbk.)URN:ISBN:0470826479 (hbk.) |
| spellingShingle | Branding (Marketing) Brand name products 500513 Baladi, Joseph The brutal truth about Asian branding : and how to break the vicious cycle / |
| title | The brutal truth about Asian branding : and how to break the vicious cycle / |
| title_full | The brutal truth about Asian branding : and how to break the vicious cycle / |
| title_fullStr | The brutal truth about Asian branding : and how to break the vicious cycle / |
| title_full_unstemmed | The brutal truth about Asian branding : and how to break the vicious cycle / |
| title_short | The brutal truth about Asian branding : and how to break the vicious cycle / |
| title_sort | brutal truth about asian branding and how to break the vicious cycle |
| topic | Branding (Marketing) Brand name products |
| work_keys_str_mv | AT 500513baladijoseph thebrutaltruthaboutasianbrandingandhowtobreaktheviciouscycle AT 500513baladijoseph brutaltruthaboutasianbrandingandhowtobreaktheviciouscycle |