Brand rewired : connecting intellectual property, branding, and creativity strategy /

Brand rewired : connecting intellectual property, branding, and creativity strategy /

Includes bibliographical references and index

Bibliographic Details
Main Authors: 502459 Chasser, Anne H., Wolfe, Jennifer C.
Format:
Language:eng
Published: Hoboken, NJ : Wiley, 2010
Subjects:
Product management
Branding (Marketing)
Intellectual property
Strategic planning

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