Marketing theory : a student text /
Includes bibliographical references and index
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Los Angeles : SAGE,
c201
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| Subjects: |
| _version_ | 1826443609539346432 |
|---|---|
| author | Baker, Michael John Saren, Michael |
| author_facet | Baker, Michael John Saren, Michael |
| author_sort | Baker, Michael John |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T10:15:55Z |
| format | |
| id | KOHA-OAI-TEST:435401 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:15:55Z |
| publishDate | c201 |
| publisher | Los Angeles : SAGE, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4354012020-12-19T17:15:38ZMarketing theory : a student text / Baker, Michael John Saren, Michael Los Angeles : SAGE,c2010engIncludes bibliographical references and indexPSZJBLMarketingMarketingMarketingURN:ISBN:9781849204651 (hbk.)URN:ISBN:1849204659 (hbk.)URN:ISBN:9781849204668 (pbk.)URN:ISBN:1849204667 (pbk.) |
| spellingShingle | Marketing Marketing Marketing Baker, Michael John Saren, Michael Marketing theory : a student text / |
| title | Marketing theory : a student text / |
| title_full | Marketing theory : a student text / |
| title_fullStr | Marketing theory : a student text / |
| title_full_unstemmed | Marketing theory : a student text / |
| title_short | Marketing theory : a student text / |
| title_sort | marketing theory a student text |
| topic | Marketing Marketing Marketing |
| work_keys_str_mv | AT bakermichaeljohn marketingtheoryastudenttext AT sarenmichael marketingtheoryastudenttext |