Marketing strategy /
Includes bibliographical references
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
London : SAGE,
2009
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| Subjects: |
| _version_ | 1826443611143667712 |
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| author | Cadogan, John W. (John William), 1968- |
| author_facet | Cadogan, John W. (John William), 1968- |
| author_sort | Cadogan, John W. (John William), 1968- |
| collection | OCEAN |
| description | Includes bibliographical references |
| first_indexed | 2024-03-05T10:15:56Z |
| format | |
| id | KOHA-OAI-TEST:435409 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:15:56Z |
| publishDate | 2009 |
| publisher | London : SAGE, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4354092020-12-19T17:15:38ZMarketing strategy / Cadogan, John W. (John William), 1968- London : SAGE,2009engIncludes bibliographical referencesv. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategyPSZJBLMarketingMarketingStrategic planningURN:ISBN:9781848601178 (hbk. set)URN:ISBN:1848601174 (set) |
| spellingShingle | Marketing Marketing Strategic planning Cadogan, John W. (John William), 1968- Marketing strategy / |
| title | Marketing strategy / |
| title_full | Marketing strategy / |
| title_fullStr | Marketing strategy / |
| title_full_unstemmed | Marketing strategy / |
| title_short | Marketing strategy / |
| title_sort | marketing strategy |
| topic | Marketing Marketing Strategic planning |
| work_keys_str_mv | AT cadoganjohnwjohnwilliam1968 marketingstrategy |