Get content, get customers : turn prospects into buyers with content marketing /
Includes bibliographical references (p. 247) and index
| Main Authors: | , |
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| Format: | |
| Language: | eng |
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New York : McGraw-Hill,
c200
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| Subjects: |
| _version_ | 1826443924675231744 |
|---|---|
| author | 505100 Pulizzi, Joe Barrett, Newt |
| author_facet | 505100 Pulizzi, Joe Barrett, Newt |
| author_sort | 505100 Pulizzi, Joe |
| collection | OCEAN |
| description | Includes bibliographical references (p. 247) and index |
| first_indexed | 2024-03-05T10:20:33Z |
| format | |
| id | KOHA-OAI-TEST:436951 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:20:33Z |
| publishDate | c200 |
| publisher | New York : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4369512020-12-19T17:15:42ZGet content, get customers : turn prospects into buyers with content marketing / 505100 Pulizzi, Joe Barrett, Newt New York : McGraw-Hill,c2009engIncludes bibliographical references (p. 247) and indexThe shift to content marketing -- Six reasons businesses are making the change to content marketing -- How to put content marketing to work -- How to develop a content marketing mindset, and a process to match, within your organization -- How to select the content types that best match your strategy -- Making great content happen -- Putting the "marketing" in content marketing -- Learning from smart marketers : best practices success stories -- Best practice success stories overview -- Yes, content marketing can make welding cool -- Creative content marketing enables a David to compete successfully against Goliaths -- Finally, a PR agency that understands both boomers and blogging! -- How to create a world-class web site for a superb nonprofit, without breaking the bank -- Solopreneur sagas : even microbusinesses make content marketing pay off -- Content marketing pays off on the bottom line in Australia -- You can trust Northern Trust to deploy a great content marketing strategy -- Leveraging content marketing to strengthen member and community relationships -- At Best Buy, it's all about strengthening customer relationships -- Using content marketing to accelerate the acceptance of a concept and a product -- Preserving the value of content -- ThomasNet : a content marketer's content marketer -- E-mail software provider teaches customers to market effectively -- U.K. law firm uses content marketing to build powerful new brand -- Rockwell Automation uses content marketing to be global, local, and cost-effective -- Putting the lessons into action -- Top 10 content marketing lessons learned from successful practitioners -- An in-depth case study : developing a content marketing strategy from start to finish -- Marketing survival.PSZJBLTarget marketingCustomer servicesURN:ISBN:0071625747 (pbk.)URN:ISBN:9780071625746 (pbk.) |
| spellingShingle | Target marketing Customer services 505100 Pulizzi, Joe Barrett, Newt Get content, get customers : turn prospects into buyers with content marketing / |
| title | Get content, get customers : turn prospects into buyers with content marketing / |
| title_full | Get content, get customers : turn prospects into buyers with content marketing / |
| title_fullStr | Get content, get customers : turn prospects into buyers with content marketing / |
| title_full_unstemmed | Get content, get customers : turn prospects into buyers with content marketing / |
| title_short | Get content, get customers : turn prospects into buyers with content marketing / |
| title_sort | get content get customers turn prospects into buyers with content marketing |
| topic | Target marketing Customer services |
| work_keys_str_mv | AT 505100pulizzijoe getcontentgetcustomersturnprospectsintobuyerswithcontentmarketing AT barrettnewt getcontentgetcustomersturnprospectsintobuyerswithcontentmarketing |