Personality not included : why companies lose their authenticity--and how great brands get it back /
Includes bibliographical references and index
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York, NY : McGraw-Hill,
2008
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| Subjects: |
| _version_ | 1796735512992546816 |
|---|---|
| author | 503835 Bhargava, Rohit |
| author_facet | 503835 Bhargava, Rohit |
| author_sort | 503835 Bhargava, Rohit |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T10:20:45Z |
| format | |
| id | KOHA-OAI-TEST:437018 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:20:45Z |
| publishDate | 2008 |
| publisher | New York, NY : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4370182020-12-19T17:15:43ZPersonality not included : why companies lose their authenticity--and how great brands get it back / 503835 Bhargava, Rohit New York, NY : McGraw-Hill,2008engIncludes bibliographical references and indexPSZJBLBranding (Marketing)Authenticity (Philosophy)URN:ISBN:9780071545211 (hbk.)URN:ISBN:0071545212 (hbk.) |
| spellingShingle | Branding (Marketing) Authenticity (Philosophy) 503835 Bhargava, Rohit Personality not included : why companies lose their authenticity--and how great brands get it back / |
| title | Personality not included : why companies lose their authenticity--and how great brands get it back / |
| title_full | Personality not included : why companies lose their authenticity--and how great brands get it back / |
| title_fullStr | Personality not included : why companies lose their authenticity--and how great brands get it back / |
| title_full_unstemmed | Personality not included : why companies lose their authenticity--and how great brands get it back / |
| title_short | Personality not included : why companies lose their authenticity--and how great brands get it back / |
| title_sort | personality not included why companies lose their authenticity and how great brands get it back |
| topic | Branding (Marketing) Authenticity (Philosophy) |
| work_keys_str_mv | AT 503835bhargavarohit personalitynotincludedwhycompanieslosetheirauthenticityandhowgreatbrandsgetitback |