The Brandmindset /
Includes bibliographical references (p. 269-271) and index
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : McGraw-Hill,
c200
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| Subjects: |
| _version_ | 1796735548188000256 |
|---|---|
| author | 502793 Knapp, Duane E. |
| author_facet | 502793 Knapp, Duane E. |
| author_sort | 502793 Knapp, Duane E. |
| collection | OCEAN |
| description | Includes bibliographical references (p. 269-271) and index |
| first_indexed | 2024-03-05T10:21:18Z |
| format | |
| id | KOHA-OAI-TEST:437194 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:21:18Z |
| publishDate | c200 |
| publisher | New York : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4371942020-12-19T17:15:43ZThe Brandmindset / 502793 Knapp, Duane E. New York : McGraw-Hill,c2000engIncludes bibliographical references (p. 269-271) and indexPSZJBLBrand name productsBranding (Marketing)Product managementURN:ISBN:9780071347952 (hbk.)URN:ISBN:007134795X (hbk.) |
| spellingShingle | Brand name products Branding (Marketing) Product management 502793 Knapp, Duane E. The Brandmindset / |
| title | The Brandmindset / |
| title_full | The Brandmindset / |
| title_fullStr | The Brandmindset / |
| title_full_unstemmed | The Brandmindset / |
| title_short | The Brandmindset / |
| title_sort | brandmindset |
| topic | Brand name products Branding (Marketing) Product management |
| work_keys_str_mv | AT 502793knappduanee thebrandmindset AT 502793knappduanee brandmindset |