Electronic markets : benefits, costs and risks /
"This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic market...
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| Jazyk: | eng |
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Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan,
2009
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| Shrnutí: | "This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher |
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