Electronic markets : benefits, costs and risks /
"This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic market...
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| Language: | eng |
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Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan,
2009
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| _version_ | 1826444082214338560 |
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| author | Standing, Craig |
| author_facet | Standing, Craig |
| author_sort | Standing, Craig |
| collection | OCEAN |
| description | "This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher |
| first_indexed | 2024-03-05T10:22:47Z |
| format | |
| id | KOHA-OAI-TEST:437686 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:22:47Z |
| publishDate | 2009 |
| publisher | Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4376862020-12-19T17:15:45ZElectronic markets : benefits, costs and risks / Standing, Craig Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan,2009eng"This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisherIncludes bibliographical references and index.Online Retailing, Electronic Marketplaces and Electronic Collaboration / S.Standing -- SECTION 1: ONLINE RETAILING -- Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction / B.Florenthal & A.Shoham -- The Customer Perspective of E-Service Quality: An Empirical Study / S.Swaid & R.Wigand -- Consumer Value within a Click-and-Mortar Construct; P.McElhone &A.Yacyshyn -- A Framework of Two Tiers to Enhance Trust in Recommender Systems / A.Noy & Y.Dan-Gur -- SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION -- Barriers to Electronic Clustering / H.Cripps -- Assessing the Value of Knowledge: A Knowledge Market Perspective / A.Parssian & S.Standing -- SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS -- The Relationship Between Electronic Marketplace Strategy and Structure / S.Standing & C.Standing -- The Use and Perception of E-marketplaces: An Institutional Perspective -- S.Standing, I.Sims & C.Standing -- Designing Community into an E-Marketplace / R.Stockdale -- The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME e-Commerce Adoption / D.Gengatharen"This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisherPSZJBLTelemarketingInternet marketingURN:ISBN:9780230229228 (alk. paper)URN:ISBN:0230229220 (alk. paper) |
| spellingShingle | Telemarketing Internet marketing Standing, Craig Electronic markets : benefits, costs and risks / |
| title | Electronic markets : benefits, costs and risks / |
| title_full | Electronic markets : benefits, costs and risks / |
| title_fullStr | Electronic markets : benefits, costs and risks / |
| title_full_unstemmed | Electronic markets : benefits, costs and risks / |
| title_short | Electronic markets : benefits, costs and risks / |
| title_sort | electronic markets benefits costs and risks |
| topic | Telemarketing Internet marketing |
| work_keys_str_mv | AT standingcraig electronicmarketsbenefitscostsandrisks |