Handbook of research on digital media and advertising : user generated content consumption /

Handbook of research on digital media and advertising : user generated content consumption /

Includes bibliographical references (p. 650-724) and index

Bibliographic Details
Main Authors: Eastin, Matthew S., Daugherty, Terry, 1971-, Burns, Neal M., 1933-
Format:
Language:eng
Published: Hershey, PA : Information Science Reference, c201
Subjects:
Digital media
Consumer behavior
Advertising
Internet marketing

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