Basic marketing : a marketing strategy planning approach /
PSZJBL
| Principais autores: | , , |
|---|---|
| Formato: | |
| Idioma: | eng |
| Publicado em: |
New York : McGraw-Hill/Irwin,
2011
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| Assuntos: |
| _version_ | 1826444125819371520 |
|---|---|
| author | 303898 Perreault, William D. Cannon, Joseph P., Ph.D. McCarthy, E. Jerome (Edmund Jerome) |
| author_facet | 303898 Perreault, William D. Cannon, Joseph P., Ph.D. McCarthy, E. Jerome (Edmund Jerome) |
| author_sort | 303898 Perreault, William D. |
| collection | OCEAN |
| description | PSZJBL |
| first_indexed | 2024-03-05T10:23:27Z |
| format | |
| id | KOHA-OAI-TEST:437898 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:23:27Z |
| publishDate | 2011 |
| publisher | New York : McGraw-Hill/Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4378982020-12-19T17:15:46ZBasic marketing : a marketing strategy planning approach / 303898 Perreault, William D. Cannon, Joseph P., Ph.D. McCarthy, E. Jerome (Edmund Jerome) New York : McGraw-Hill/Irwin,2011engPSZJBLMarketingURN:ISBN:9780073529950 (alk. paper)URN:ISBN:0073529958 (alk. paper) |
| spellingShingle | Marketing 303898 Perreault, William D. Cannon, Joseph P., Ph.D. McCarthy, E. Jerome (Edmund Jerome) Basic marketing : a marketing strategy planning approach / |
| title | Basic marketing : a marketing strategy planning approach / |
| title_full | Basic marketing : a marketing strategy planning approach / |
| title_fullStr | Basic marketing : a marketing strategy planning approach / |
| title_full_unstemmed | Basic marketing : a marketing strategy planning approach / |
| title_short | Basic marketing : a marketing strategy planning approach / |
| title_sort | basic marketing a marketing strategy planning approach |
| topic | Marketing |
| work_keys_str_mv | AT 303898perreaultwilliamd basicmarketingamarketingstrategyplanningapproach AT cannonjosephpphd basicmarketingamarketingstrategyplanningapproach AT mccarthyejeromeedmundjerome basicmarketingamarketingstrategyplanningapproach |