The marketer's guide to successful package design /
Includes bibliographical references (p. 269-272) and index
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Lincolnwood (Chicago), Ill. : NTC Business Books,
c199
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| Subjects: |
| _version_ | 1826444135598391296 |
|---|---|
| author | 429539 Meyers, Herbert M. Lubliner, Murray J. American Marketing Association |
| author_facet | 429539 Meyers, Herbert M. Lubliner, Murray J. American Marketing Association |
| author_sort | 429539 Meyers, Herbert M. |
| collection | OCEAN |
| description | Includes bibliographical references (p. 269-272) and index |
| first_indexed | 2024-03-05T10:23:36Z |
| format | |
| id | KOHA-OAI-TEST:437944 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:23:36Z |
| publishDate | c199 |
| publisher | Lincolnwood (Chicago), Ill. : NTC Business Books, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4379442020-12-19T17:15:46ZThe marketer's guide to successful package design / 429539 Meyers, Herbert M. Lubliner, Murray J. American Marketing Association Lincolnwood (Chicago), Ill. : NTC Business Books,c1998engIncludes bibliographical references (p. 269-272) and indexPSZJBLPackagingMarketingPackagingURN:ISBN:0844234389 (hbk.)URN:ISBN:9780844234380 (hbk.) |
| spellingShingle | Packaging Marketing Packaging 429539 Meyers, Herbert M. Lubliner, Murray J. American Marketing Association The marketer's guide to successful package design / |
| title | The marketer's guide to successful package design / |
| title_full | The marketer's guide to successful package design / |
| title_fullStr | The marketer's guide to successful package design / |
| title_full_unstemmed | The marketer's guide to successful package design / |
| title_short | The marketer's guide to successful package design / |
| title_sort | marketer s guide to successful package design |
| topic | Packaging Marketing Packaging |
| work_keys_str_mv | AT 429539meyersherbertm themarketersguidetosuccessfulpackagedesign AT lublinermurrayj themarketersguidetosuccessfulpackagedesign AT americanmarketingassociation themarketersguidetosuccessfulpackagedesign AT 429539meyersherbertm marketersguidetosuccessfulpackagedesign AT lublinermurrayj marketersguidetosuccessfulpackagedesign AT americanmarketingassociation marketersguidetosuccessfulpackagedesign |